Louis Poulsen - NJP mini & Panthella

Here are two projects I had the pleasure to animate. It was very fun trying to comunicate lamps personality with cameras and movements. Hat off to 3d wizards at Frame who have provided a clear vision and direction and made the working process super smooth, beside, of course, making everything looks rad!

NJP Mini

Designed by Japanese Nendo Design, the NJP Mini desk lamp excels at creating the perfect working environment illumination. It is highly adjustable and adaptable. The film is inspired by compact living and is set in a space that is as Japanese as it is Nordic.

Verner Panton - Panthella

Verner Panton is synonymous with primary colors and geometric patterns. His language is playful, happy and unpretentious. In this film we explore the Panthella lamp and its unique shape characterised by its use of half circles.

Credits

Frame has continued its successful long-term collaboration with Danish lighting design company Louis Poulsen by creating a series of films to unveil the brand’s new 2022 Collection.

The creative challenge was to distill each product’s unique design story into a short sequence, whilst maintaining a sense of eye-catching playfulness.⁠⁠

The team assembled for the ambitious, five-film project included the very talented Mads Lindhardt Faber (Stylist) and Nina Liv (Sound Design).⁠

…⁠

Client⁠

Louis Poulsen⁠

Direction / Design / Animation⁠

Frame⁠

Sound Design⁠

Nina Liv